July 28, 2009
Moving Business Forward…Faster
A part of every business is change; now more than ever, business moves at a pace that is unparalleled. Just like the ever-changing business world, so are there changes in the process of writing a textbook. Containing the most important introductory business topics, this paperback text includes the most [...]
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July 3, 2009
Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication–setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication [...]
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